Founder Insights

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Why “Fast, Then Right” Is How We Build at Hexa

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Jenna Marks

Jul 7, 2025

Summary

Perfect is too slow. At Hexa, we ship fast on purpose — not because we don’t care about quality, but because speed is the only way to find truth in product decisions. In this piece, I break down how we balance momentum with precision, and why our team believes “fast, then right” beats “perfect, then late” every time.

Summary

Perfect is too slow. At Hexa, we ship fast on purpose — not because we don’t care about quality, but because speed is the only way to find truth in product decisions. In this piece, I break down how we balance momentum with precision, and why our team believes “fast, then right” beats “perfect, then late” every time.

Why speed matters more than polish

In the early days of Hexa, we had a choice: build the “perfect” onboarding flow or ship the rough version and see what users hated. We shipped it. Within 72 hours, we had 4 clear blockers, 2 surprise insights, and 1 urgent fix.

If we’d waited 3 more weeks to polish? We’d have gotten feedback later — and slower — and probably wasted time on the wrong things.

Speed creates feedback. Feedback creates focus. Focus sharpens product.

The myth of the “right” version

Most teams wait to launch because they think there’s a right version hiding in the backlog. But the truth is, you only find the right version by shipping wrong versions quickly and paying attention.

We don’t fear mistakes at Hexa. We fear silence. We fear shipping too late to matter.

What “Fast, Then Right” looks like in practice

  • We write copy in 10 minutes, then improve it in production

  • We launch v1 of features to test concepts, not impress anyone

  • We treat changelogs like conversations — not ceremonies

  • We document publicly, learn quickly, and evolve visibly

And we make it safe for the team to get it wrong — because that’s how we get to what’s right.

Final Thought

You don’t win in SaaS by being the most perfect. You win by being the most responsive. And that only happens if you’re fast.

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