The assumption we started with
When we started building Hexa, we weren’t just trying to “make CRM better.” We were trying to question whether CRM, as it exists today, even makes sense anymore.
Why? Because most of the reps we talked to didn’t really use their CRM. They updated it. They tolerated it. They didn’t trust it.
So the question became:
What would a sales platform look like if it was built for the rep first — not the dashboard?
Why CRMs became broken
Legacy CRMs were never really designed for the rep — they were built for management. They serve reporting, not reality. They’re full of:
Static fields that reps don’t update
Deal stages that mean different things to different people
Notes that no one reads
Pipelines that feel like spreadsheets with prettier fonts
And worst of all, they’re passive. They wait for you to do something — update, log, remember. That’s not how reps work. Reps move fast. Reps need tools that think with them, not behind them.
What we’re doing differently
Hexa is built with one idea at its core: context over control.
We don’t want to control reps. We want to capture what actually happened — and turn it into structure that helps them move forward. That’s why:
Every call summary is auto-generated and tagged
Follow-ups draft themselves from conversation
Deal rooms act like shared spaces, not just static records
Nudges come based on signal, not timers
Managers get clarity without asking for updates
We want the system to serve the rep — and report to the team.
What’s next
We’re not stopping at AI summaries. We’re building toward a CRM that disappears into the workflow: one that knows when to speak up, when to stay out of the way, and when to remind you what matters.
Hexa isn’t trying to be Salesforce with a nicer skin. It’s trying to be the tool that makes sales feel like sales again.
Final Thought
CRMs shouldn't just capture data — they should create leverage. If your CRM isn’t helping you sell, it’s helping you stall.
